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Sony RX1R III – Classic Toyota 4Runner

By Jerad Hill August 6, 2025 2 min read No Comments
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After coffee and conversation at Black Rifle Coffee Company in Kalispell, I had the chance to photograph a friend’s beautiful 1987 4Runner.

These outdoor shots perfectly demonstrate why I need to invest in an ND filter for this camera. Without one, I was forced to shoot at 1/2000 shutter speed to manage the bright conditions. While I typically shoot in full manual mode, I’ve been leaving ISO on auto lately; modern cameras handle low light so well that manual ISO control feels less critical.

I’ve also been using exposure compensation set to -0.3 or -0.7, especially when bright skies are in the frame. Tomorrow I’m hoping to get out with a variable ND filter to see how it changes my approach.

So far, I’m really enjoying the challenge of shooting every day. Have you ever tried a daily photography project?

Coffee Cup: Shallow depth of field on the f/3.2 aperture. The camera autofocused on the edge of the lid, which made the stamped BRCC logo slightly blurry.

48 North Photo

A New Direction for My Photography Content

As I mentioned in my recent video and earlier post, I’m completely rethinking how I share my photography knowledge through 48 North Photo.

For over 20 years as a professional photographer, I’ve been creating YouTube content and selling online courses to share what I’ve learned. But the landscape has changed. Information has become a commodity, and I’m more interested in making quality education truly accessible.

The course marketing gurus push creators toward high-priced offerings with limited enrollment windows, but that’s not what I want to do. I simply want to teach.

Here’s what’s changing:

Starting soon, I’ll stop selling individual courses. Instead, 48 North Photo will become home to all my photography content. Most will be completely free, with the remainder available for just $10/month or $80/year for all access.

This approach lets me focus on what matters: creating valuable content and new learning experiences rather than agonizing over whether a course should cost $79 or $99. The modest subscription fee will support continued content creation while keeping everything accessible.

I want to spend my time writing and producing great educational content—not figuring out pricing and marketing strategies.

More details coming soon.

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